Bonjoro Review And Guide 2023: Features, Pricing, And Alternatives

Most people agree that Bonjoro is one of the best personal video messaging tools to help improve your conversion rates and build stronger and more engaged relationships with your leads and clients.

The impact it has on conversion rates and producing the “WOW-Factor” is undeniable, and it’s the reason we’re using Bonjoro in our own business and writing this review.

Table Of Contents

What Is Bonjoro?

Bonjoro is a video engagement platform that allows businesses to quickly and easily send personalized video messages to customers or leads.

It can be used to collect testimonials, thank customers for their business, welcome new customers, provide updates or support, and much more.

Bonjoro integrates with many popular marketing and sales tools, such as Keap, HubSpot, and Mailchimp, making it easy to incorporate into existing workflows or create new workflows and automations with ease.

What Is A Video Engagement Platform?

The bottom line is that emails are boring and can feel impersonal.

Due to the declining open rates and effectiveness of email, a new and more personal form of sending messages is gaining traction; personal video messaging.

Platforms that support and power this type of communication are most often referred to as; “video engagement platforms”.

These types of platforms, such as Bonojro, have powerful video features, iOS apps, and CRM integrations to help you quickly transform dull and wordy emails into engaging, memorable experiences that spark more conversations, make people feel special, and build stronger connections.

Here’s a high-level overview of some of the capabilities that video engagement platforms can bring to your business.

Bonjoro Features (& How We Use Them)

Over the years I’ve used many of the popular video engagement and video messaging platforms for my businesses and for my clients. 

Although Bonjoro isn’t perfect (no software is), it has been a fantastic choice for our business and seems to be the one I keep coming back to.

But is it the best choice for your business?

To help you answer that we’ll start with a look at some of the features that are included with Bonojor and how each one can help you grow your business and brand.

1. Personalized Video Messages

Bonjoro makes it almost effortless to record and send personalized video messages to customers and prospects, adding a human touch.

It gives you the ability to customize each video email and landing page with the recipient’s name, company, and other relevant details, helping create a more meaningful and engaging experience and memorable connection.

This type of personalized video outreach is perfect for welcoming new customers, following up on sales inquiries, thanking customers, or nurturing leads, and I can speak from experience that it can drastically increase conversion rates and close more deals.

2. Customizable Branding and Messaging Options

Bonjoro enables you to align video messages with your brand identity by customizing the video player, adding logos, and using branded colors.

This includes emails, landing pages, and even automated follow up messaging that can be fully customized to have your brand colors, logo, content embeds, and more.

A powerful part of this feature that I use daily are the Bonjoro Templates. Depending on your plan you can have a number of custom templates for landing pages and emails.

Once set up, this allows you to tailor the look feel, CTA, and messaging to suit different segments or stages of the customer journey withe click of a button — even from your smart phone.

The customization options include the basics like adding a logo, colors, background images, and even bedding other tools right on the video landing page, such as a Calandly calendar (see the image above), so they can book a meeting with you directly from that page, watch an embedded video, and more.

3. Integration with Popular CRMs

Bonjoro seamlessly integrates with a variety of Customer Relationship Management (CRM) systems and marketing automation tools.

Integrations with platforms like Keap, Salesforce, HubSpot, and ActiveCampaign enable automatic video tasks based on triggers, such as new leads or closed deals, for a personalized yet automated customer journey and more.

The process of setting up the integration is simple with very clear instructions. It only takes a couple of clicks to get set up and ready to go.

This page I saw after integrating Bonjoro with Keap is below.

Full List Of Bonjoro Integrations:

These integrations allow you to send personalized videos to your clients and leads while simultaneously streamlining your workflow, increasing engagement, and saving time.

4. Mobile App for Creating and Sending Videos On-the-Go

With Bonjoro’s mobile app, you can record and send personalized video messages, respond to conversations, and get notifications when a video was opened or viewed directly from your smartphone or tablet.

This feature is particularly valuable for businesses with field teams or remote workers, as it allows them to engage with customers wherever they are.

5. Chrome Extension For Screen Recording

Bonjoro also has an easy-to-install Chrome browser extension that enables the recording of webcam videos, screen recordings, or both.

This feature is great for saving time while also helping customers in the most effective way possible.

Troubleshooting or answering questions with a personal video and screen recording can help quickly help them solve their issues with less back and forth emailing for you. 

6. Real-time Notifications And Conversions

Bonjoro provides real-time notifications when a recipient opens or views the video, allowing users to follow up at the right moment for maximum impact.

6. Analytics And Engagement Tracking

Clear and actionable analytics give valuable insights into video performance, such as views, clicks, and replies, enabling you to measure the effectiveness of your video campaigns.

By leveraging this basic reporting, you can refine your timing, messaging, and overall approach to create the most meaningful connections with your audience possible.

And it is always nice to know that someone actually watched and appreciated your video.

7. Collect And Share Testimonials

Bonjoro is one of the only video engagement platforms that includes a streamlined way to collect video testimonials from your customers and display them.

Once set up, your happy customers are guided through a series of questions you can set up and they can easily record the videos with just a click.

Their videos will be automatically saved in your video library.

You can then download your testimonials, embed them on your website, or display them on a custom Bonjoro hosted page.

8. Exceptional Customer Support

I didn’t feel this review would be complete without mentioning this important feature;  the great customer service Bonjoro provides.

Not only can you use Bonjoro to wow your customers with over-the-top customer support, as I mentioned earlier, but the Bonjoro team also provides incredible support you, which has been invaluable to me over the years.

How Bonjoro Works (Getting Started)

Now you’ve seen some of the features, but you might be wondering how it works and if it is hard to set up.

We found Bonjoro to be user-friendly, with an intuitive interface and straightforward process of setting up a new account.

Here’s a step-by-step breakdown of how to get started:

1. Sign Up For A Free Bonjoro Account

Sign up for a free Bonjoro account (no credit card required) and connect it to your CRM with a click, import your contacts manually, or just start from scratch.

2. Customize Your Emails & Pages

Customize your branding by adding your logo, colors, and other elements to the video player, ensuring a consistent look and feel.

3. Recording Your First Video Message & Send It

Select a recipient from your CRM or input their email manually.

Before pressing record, take a few minutes look over the name and bullet points you want to include.

Start recording your video message using the Bonjoro Chrome extension and your webcam, or use your smartphone and the Bonjoro app.

When you are done, you can select the best email and video page templates.

Then send your video!

4. Tracking Engagement and Following Up

On Desktop or in the mobile app, Bonjoro will send you real-time notifications when your recipient opens the video, takes an action, or replies.

You, and your client or lead, can quickly and easily reply with text or with another video to keep the conversation going and thoroughly answer any questions they might have.

These notifications and insights help to make your conversation happen in almost real-time for an unmatched customer experience that only personal video can provide.

5. Review Analytics For Optimization

Dive into Bonjoro’s analytics to track key metrics such as video views, clicks, and replies.

Gain insights into what’s working and iterate on your video messaging strategy for better results.

Adjust your approach based on the data to continuously enhance engagement and conversions.

With this simple but intuitive setup and recommended tips, you can start using Bonjoro to streamline your process of creating, sending, and tracking personalized video messages, helping you make memorable connections and drive desired actions.

Bonjoro Pricing

Bonjoro offers a three-tier pricing structure, ranging from $24 to $79 per month, making it an affordable and accessible option for businesses of all sizes. 

Bonjoro Free Trial and Pricing Plans:

All plans include: Tracking & Analytics, Video Testimonials, HD Screen recording, HD Video Hosting, Downloadable Videos, No Video Time Limit, CRM Integrations, Engagement Notifications, Unlimited Contacts, Team members, 24/7 Support, and more.

I’ve listed what I feel are the key differences under each pricing plan below, but you can get all the pricing details HERE.

Pros & Cons

While Bonjoro offers many advantages, such as its user-friendly interface, tailored personalization, video testimonials, and robust CRM integrations, there are some downsides to consider as well.

The platform’s basic dashboard, lack of video editing options, and shallow analytics may not be ideal for some users, and for others will not matter, but are important to know about upfront.

Here are what I feel to be the most important pros and cons based on my experience:

Remember, no app or tool is perfect, and that is OK, and that is why you are reading the review to see if Bonjoro has the right pros and the right cons to fit well with your workflow and needs.

After testing most of the top video messaging platforms, we decided on Bonjoro in spite of what some might consider shortcomings, many of which were a nonissue for us, such as the lack of video editing or basic dashboard we mentioned above.

The amazing integration for our CMS is game-changing, and that feature alone separated Bonjoro from all the others we tested.

You get the idea;

Look for a platform that will integrate with your systems and software to help you deliver the best experaicne for your leads and streamline systems for you, not one that will add more complexity or have many features you don’t need.

Bonjoro Alternatives

When compared to its competitors, Bonjoro stands out for its user-friendly interface, wide range of integrations, and mobile app and Chrome extension for on-the-go video recording and sending.

While some competitors may offer built-in video editing capabilities, Bonjoro’s focus on personalized video messaging, ease of use, and seamless integration with popular CRMs and marketing automation tools make it the ideal choice for businesses looking to enhance their email marketing efforts and build stronger connections with their customers with personal video messaging.

Let’s take a closer look at how Bonjoro compares to its competitors, such as Loom, BombBomb, and Vidyard:

Loom is known for its simple video recording and sharing capabilities.

Loom is an incredibly powerful video platform, and after trying it for a few weeks, its strength seems to be focused mainly on sharing screencasts and video walkthroughs.

What my team and I use video messaging for is focused personal on-to-one video email messages and integration with our CRM and email support desk called Fusedesk. Bonjoro checks the boxes that matter for our business so we went with them and it’s been great.

Vidyard is a comprehensive video engagement platform that includes great hosting, analytics, and other video messaging features.

Vidyard has some really great features, but when I was using it, I felt that I couldn’t get it branded the way I wanted, and Bonjoro just had a better CRM integration that fits into my workflow better.

Vidyard also seems to be more focused on helping businesses produce video marketing content such as SEO content, video ads, prerecorded walkthrough videos, and more. I can do that through my other platforms, such as Vimeo for example. 

However, my focus is on the personal video messaging aspect that drives personal conversation, is useful for support, and builds relationships for which Bonjoro seems to be a better fit for me. 

BombBomb also offers video email solutions but leans more toward sales-focused video outreach.

I really like BombBomb, and I spent a week trying to set it up in the way I needed, but it doesn’t have the type of integration and workflows, and templates that I needed.

It sounds like a minor point, but the video customization of the video page just didn’t have the options to get it to look and function the way I needed. 

I sound like a broken record here, but it also didn’t have the integrations I needed either so Bonjoro still came out on top in that test as well for my specific needs.

Bonjoro Review Summary

Bonjoro’s video messaging platform offers businesses a unique and powerful way to connect with customers and leads with a heavy focus on leveraging the power of personalized video messages.

With its simple and user-friendly interface, a wide range of integrations, mobile apps and Chrome extension for on-the-go recording and sending, Bonjoro might be the perfect tool to transform your email marketing efforts and drive business growth in a new way.

So what do you think? Is Bonjoro a good fit for your business?

If you aren’t sure, you can always start a free trial to see firsthand how Bonjoro can help you stand out, build stronger relationships, and close more deals.